Meridian Wine Merchants
Recognised as the Top Wine Distributor in South Africa’s On Consumption Channel
According to the Wine Business Solutions (WBS) 2024 Wine On Premise Report, Meridian Wine Merchants is South Africa’s leading wine distributor in on-premise consumption.
Meridian Wine Merchants
WBS is an Australian-based company specializing in wine business research in 15 countries. Meridian Wine Merchants has earned the top distributor rating in WBS’s On-Premise report three times, showcasing its commitment to service excellence in the on-consumption channel.
This focus helps wine producers grow their market visibility and influence.
Beyond listings, Meridian provides continuous support, training, and tailored promotional opportunities to elevate brand presence.
Trusted Partnerships
The WBS 2024 report highlights Meridian as the market leader in South African hospitality, with its wine listings share rising from 22.5% to 23.7%.
National Sales Executive Damian Ganes credits this growth to strong customer partnerships and a deep understanding of client needs.
“We ensure the right wines are listed in the right venues,” says Damian Ganes.
This approach aligns producers’ brand strategies with consumer preferences in various settings, including restaurants, hotels, pubs, and game lodges.
The result is an elevated service experience that strengthens South Africa’s wine industry.
Data Analysis
WBS expanded its data analysis from 40,000 to nearly 60,000 wine listings across 4,119 establishments.
Meridian’s influence has grown with the rising demand for premium brands.
The company has increased its portfolio to 46 premium wine brands, up from 39 last year.
This growth highlights Meridian’s commitment to delivering top-quality selections in the market.
South Africa
Our ‘best people, best brands, best service’ approach is critical to our success,” says Managing Director Shane Allchin.
He expresses excitement over recognising their focus on the On Consumption channel.
This channel serves as both a starting point and a foundation for elevating their brands in the market.
It also strengthens Meridian’s role as the go-to wine advisor for South Africa’s hospitality industry.
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